Our story

Hanna at the Sustainability Trust

Apheleia is our online market store where we sell natural skincare made from organic ingredients. The name Apheleia lends itself from Greek mythology where Apheleia was understood to be the spirit of ease, simplicity and primitivity.

Apheleia frames our ethos for creating simplified skincare based on natural principles. All our products are handcrafted with care using bioactive plant-based materials rich in minerals, vitamins, and antioxidants that regenerate skin and keep the body vibrant and healthy. These include oils like coconut, hempseed and marula, extracts from native trees and flowers like kawakawa, calendula and harakeke, and pure essential oils distilled from herbs or cold-pressed from fruits.

Our products are designed for both men and women to meet daily practical needs. We make our products with quality ingredients, locally sourced where possible from mostly certified organic or spray free origins, produced with minimal heat treatment to retain nutrient density, and contained in appropriate glassware to maintain integrity.



Sold Out